MBA in Marketing

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MBA in Marketing Structure

Courses Credits
Foundation Courses 24
Integration Courses 24
Focus Area 12
Total Requirement 60
Focus Area (Concentration in Marketing)Total 12 Credit Hours Any four courses from the following:
MKT 541 Consumer Behavior 3
MKT 542 Marketing Communication 3
MKT 543 Brand Management 3
MKT 544 Strategic Marketing 3
MKT 545 Hospitality and Tourism Marketing 3
MKT 546 International Marketing 3
MKT 547 Marketing Research 3

Proposed course plan for concentration in Marketing

Year Semester Course Course Course Course
First Year 1st Semester MBA 501 MBA 502 MBA 503
2nd Semester MBA 504 MBA 505 MBA 506 MBA 507
3rd Semester MBA 508 MBA 510 MBA 511
Second Year 4th Semester MBA 509 MBA 512 MBA 513 MBA 515
5th Semester MBA 514 MKT 541 MKT 542
6th Semester MBA 550 MKT 543 MKT 544

Note: A student is required to complete a total of 12 credit hours in the ” Focus Area” but can choose any 4 courses (12 credit hours) out of the 7 courses offered in the area of Major (Finance).

Area Color
Foundation
Integration
Major