Marketing Courses Description

Search Courses

MKT 541 Consumer Behavior (3 credits)
This course examines consumer behavior processes using cross-cultural, social and psychological theories and concepts. Questions regarding how consumers are motivated in their consumption decisions are examined using practical examples and models of behavior. Also addressed are mass communication effects and the role of media and institutions in influencing consumer behavior.
(Prerequisite MBA 506)

MKT 542 Marketing Communication (3 credits)
The course is aimed at developing managerial decision-making skills in all aspects of promotion.  Topics covered would include: strategy development and implementation in advertising, personal selling, publicity, public relations, direct response marketing and customer service.
(Prerequisite MBA 506)

MKT 543 Brand Management (3 credits)
The course is designed to help student design and develop new products and to be able to address the issue of branding. The course deals with the overall product mix including packaging and stresses more the issue of branding and its position in the overall product mix.
(Prerequisite MBA 506)

MKT 544 Strategic Marketing (3 credits)
The course focuses on the analysis of market problems and opportunities and the development of appropriate strategies. An operational framework is built for analysis of the marketing environment and for selecting among strategic alternatives. Topics include analytical techniques, strategic planning methods and strategic choice.
(Prerequisite MBA 506)

MKT 545 Hospitality and Tourism Marketing (3 credits)
The subject involves the application of marketing principles to hospitality and tourism, and includes the following topics: Services marketing, market segmentation, market research, consumer behavior, pricing, positioning, promotion, place, people, process, productivity, quality in services marketing, marketing planning.
(Prerequisite MBA 506)

MKT 546 International Marketing (3 credits)
This course provides an understanding of the problems and perspectives of marketing across national boundaries, and develops the analytical ability for structuring and controlling marketing programs related to overseas business. It focuses on study and analysis of global market and its influence on domestic as well as international marketing.
(Prerequisite MBA 506)

MKT 547 Marketing Research (3 credits)
This course is designed to train the students in using the tools and techniques for developing an analytical framework of marketing, developing solutions to marketing problems, formulations of marketing, introduction to research techniques in marketing, review of sources of marketing information, collection, tabulation, analysis and interpretation of marketing information. The course is implemented through conducting substantive market research project.
(Prerequisite MBA 506)