BBA in Marketing

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BBA PROGRAM STRUCTURE

Courses Credits
Foundation Courses 40-41
Core Courses 45
Major Concentration 18
Minor 15
Internship/ Research Project 6
Total Requirement 124-125

MAJOR / HONORS ( Concentration in Marketing ) Total 18 Credit Hours

Course Name & ID Credits Prerequisite
Group: A 12
MKT – 302: Advanced Marketing Management 3 MKT 201
MKT – 340: Advertising 3 MKT 302
MKT – 350: Services Marketing 3 MKT 302
MKT – 481: Consumer Behavior 3 MKT 201, MKT 302, MKT 340
Group: B (Any two courses from the following) 6
MKT – 330: Sales Force Management 3 MKT 201, MKT 302
MKT – 360: Marketing Research 3 MAT 211, MKT 201, MKT 302
MKT – 380: Distribution Management 3 MKT 201, MKT 302
MKT – 401: International Marketing 3 MKT 201, MKT 302
MKT – 450: Product and Pricing Policies 3 MKT 201, MKT 302
MKT – 470: Brand Management 3 MKT 201, MKT 302, MKT 340

Minor in Marketing Total 15 Credit Hours

Course Name & ID Credits Prerequisite
Group: A 12
MKT – 302: Advanced Marketing Management 3 MKT 201
MKT – 340: Advertising 3 MKT 302
MKT – 350: Services Marketing 3 MKT 302
MKT – 481: Consumer Behavior 3 MKT 201, MKT 302, MKT 340
Group: B (Any on course from the following) 3
MKT – 330: Sales Force Management 3 MKT 201, MKT 302
MKT – 360: Marketing Research 3 MAT 211, MKT 201, MKT 302
MKT – 380: Distribution Management 3 MKT 201, MKT 302
MKT – 401: International Marketing 3 MKT 201, MKT 302
MKT – 450: Product and Pricing Policies 3 MKT 201, MKT 302
MKT – 470: Brand Management 3 MKT 201, MKT 302, MKT 340

Minor in Marketing (Other than Business School)  Total 15 Credit Hours

Course Name & ID Credits
Group: A 12
MKT – 201: Principles of Marketing 3
MKT – 302: Advanced Marketing Management 3
MKT – 340: Advertising 3
MKT – 481: Consumer Behavior 3
Group: B (Any one course from the following) 3
MKT – 350: Services Marketing 3
MKT – 330: Sales Force Management 3
MKT – 360: Marketing Research 3
MKT – 380: Distribution Management 3
MKT – 401: International Marketing 3
MKT – 450: Product and Pricing Policies 3
MKT – 470: Brand Management 3

Course Plan: Major- Marketing, Minor- HRM

The major and minor combination suggested here is only a sample combination .Students may choose any other minor following the same time slots.

Year Semester Courses Courses Courses Courses Credit
First Year 1st CMNS NM CS SS 13
2nd CMNS NM NS ECN 201 SS 13
3rd CMNS NS BUS 201 ACN 201 12
Second Year 1st MGT 201 HM ACN 202 MKT 201 15
LFE
2nd HM BUS 202 HRM 301 INB 301 12
3rd ECN 202 FIN 201 HRM 360 BUS 360 12
Third Year 1st MKT 302 HRM 370 HRM 380 MGT 330 12
2nd MKT 340 MKT 350 HRM 390 MIS 442 12
3rd MKT 481 MKT 401 MGT 490 HRM 410 9
Fourth Year 1st MKT 470 BUS 485 6
2nd Internship BBA 499 6

Note: A student is required to complete a total 124 or 125 Credit Hour For BBA in Marketing.

Check Foundation Course List for CMNS, NM, CS, NS, SS,  HM and LFE

Area Color
Foundation
Core Courses
Major
Minor